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Does Nuvo H2O Soften Water?

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I received this question from from Joe Smith (real name).  It turns out that he had a Nuvo H2o “Water Softener” already installed in his house.  Of course, we told him that it doesn’t soften water because, by definition, “soft water” is water that has the calcium and magnesium hardness removed from the water to below one grain per gallon (gpg).  He was still skeptical because… well… he had bought one, and didn’t want to think he had made the wrong decision.  So, we asked him to send us a sample of the water before the Nuvo and water after the Nuvo.  Here is what we found:

Before Nuvo:

TDS – 225 PPM
Hardness – 11 GPG
Iron – ND
CHL – ND
Nit – ND
PH – 6.8

After Nuvo:

TDS – 237 PPM
Hardness – 11 GPG
Iron – ND
CHL – ND
Nit – ND
PH – 6.8

Long story short:  He is requesting a refund from Nuvo and is going to purchase a Fusion NLT water softener which actually does soften the water.  He asked about our Green Wave salt free conditioners (we don’t call them “water softeners” because, like Nuvo, they don’t soften the water), but after we explained how they work, Joe decided that he wanted a real softener, not something that is called a water softener but doesn’t actually soften the water.

I went to Nuvo’s website which is www.nuvoh2o.com and while it is a nice site, I wonder if they use the word “softener” to mislead people or is there is an actual reasonable explanation behind that?  To me, calling something a water softener when it does not soften the water is deceptive, but maybe I am missing something.  I would invite Nuvo to explain how they can use the word softener, when their system doesn’t actually soften water.  Here’s your chance…  Show me the error of my ways or forever hold your peace!


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